July 22, 2016 || Mallika Singhania
Elysian by Gitanjali opened its first flagship store in Kolkata recently. Sprawled over 2,500 square feet and adorned with Alexander McQueen inspired dolls, the store houses some of the best gowns and dresses that can be found in India. Anamika Khanna unveiled the store, and said, “It’s very good work and I am wearing one of its collection. I feel really proud. It’s very bold and to do something like this you really need to put your heart out there.”
Which brings us to the question, "who is Gitanjali, and why do we need to know her?" The designer Gitanjali Fatehpuria, founded Gitanjali Designs, an apparel export company, along with her husband. She took the international market by storm with her impressive design swatches and expanded from London and Paris to different parts of Europe, Japan and Australia. Her understanding of cuts, colours, and finishing is spectacular, and anyone who sees her collections would have to agree. See for yourselves!
The ensemble of Elysian includes capes, short cocktail dresses, long evening gowns, crop jackets, long jacket with pants and palazzos with pleated layers. She majorly uses silk, georgette, crepe and net for her dresses and gowns. Her versatility is shown in her ability to infuse traditional aesthetics and heritage with internationally tailored silhouettes, thus, making every Indian woman feel like a princess in the midst of the urban Indian chaos.
Her collection works around bead work, embroidery and embellishments. From using finer detailing and soft tints to extensive usage and brighter colours, her dresses range from subtlety to conspicuity.
Her creations have a certain panache, modernity and convenience, making the clothes very easy to drape yet cost effective and catering to women of every age group. “Our clothes are very different. They are hand embroidered and have textured embellishment and our shapes and silhouettes are for modern India women,” said designer Gitanjali Fatehpuria while talking about her collection.
The store exemplifies designer Gitanjali Fatehpuria’s rich taste and her sophisticated yet elegant style. After travelling the world, Gitanjali realised that India really doesnt have too many stores where cuts and comfort are given importance. Cheers to this new brand that caters to the uber chic,modern Indian woman, who is looking for International quality clothes with exclusivity.
Elysian By Gitanjali is opened at :
1, Panditya Terrace.